bakker wiltink over ons

For the enthusiastic master bakers of Bakker Wiltink, bread is a way of life. Passed on from father to son, they simply make bread special since ’52, tailored to the tastes and wishes of our customers. The best raw materials, excellent products, good packaging, clean machines and care for our people, the environment and society; Bakker Wiltink is sustainable.

Creating together

At Bakker Wiltink we are rather idiosyncratic. That is no different if you have set the tone for 65 years with special bread products and specialties. But idiosyncratic is anything but stubborn. We also learn every day and we like to hear from others how we can better meet the wishes of our customers. How do we do that? Simple: we work closely with those customers. With you! We believe in co- creation. You are close to the consumer with all her specific wishes and desires. When that insight is linked to our knowledge of bread, the most successful innovations will come.

Vision and mission

We can philosophise about bread for hours. But we like to keep it simple and pure. And that’s how we deal with our vision and mission. Succinctly. This is how Bakker Wiltink has been since 1952. We are enterprising in bread every day. We work with pleasure and we do this with a conscious focus on health, society, people and the planet. With the ultimate goal that our customers become bread friends.

Fruit & Bread LAB

Working together, the best basis for innovation. Bakker Wiltink has a unique Fruit & Bread LAB. There you can work together with master bakeries to create new bread innovations in co-creation. It is a place where the knowledge and experience of our customers comes together with the professional enthusiasm of our bakers and other specialists. And that automatically leads to tasty new products, concepts, stories or packaging.

In the Fruit & Bread LAB we discover the bread innovations of the future together with our customers. Be surprised by a richly filled library full of books about bread in all its forms, a curiosity cabinet with special products and atmospheric and inspiring photo shoots of trend tours through the world of food.

Food designers, innovation and trend experts

With modern media we scan the virtual world of bread and thanks to smart brainstorming techniques we achieve promising innovations. We share the most up-to-date insights with food designers, innovation and trend experts. About consumer trends, for example. But also about market data, baking techniques and worldly recipes.

In our test bakery we bring innovations to life. Here it smells fresh and delicious. Ideas turn into tangible products. Kneading, mixing, slicing, mashing, stamping, drying, pressing and we mix different ingredients to give them a place on, in or through the dough.